Autumn 2017 we are proud to present our new innovation program: Impact Challenge.
Impact Challenge is an innovation program with the aim of generating new, obtainable solutions for pressing social challenges. Using tools such as innovation methodology, business development and design thinking, and together with those who know these challenges best, we will work towards new solutions.
Theme for 2017: An elderly-friendly society. We know the elderly boom is upon us. It will be in full effect by 2025, and already in 2040 a third of our society will be over 65 years old. Today's elderly are resourceful and active and have high expectations in what society can offer them. How do you picture your life as a senior?